Why Food Chains Are Turning to WhatsApp for Ordering?
We at Airtouch consider that pick up food ordering through WhatsApp platform is an evolution of the ordering process, bringing together many benefits and technological improvements. We discover that more and more food chains around the world are choosing WhatsApp food Ordering, enjoying the advantages that it brings on the table: a frictionless customer experience, a more organised ordering process and a safe, contactless way to interact with customers in a period defined by risks and avoidance.
Below are the main benefits which make the digital pick up food ordering through WhatsApp a great alternative for all food chains, leading to improving their customer experience and ordering process.
One of the greatest advantages of WhatsApp food ordering is that it requires an app which everyone has already installed on their phones. We use WhatsApp daily for communicating with friends and family, lately also for online food ordering. This prevents the space issue and combats the app fatigue that customers always confront with, by installing various food ordering apps.
WhatsApp ordering doesn’t require to own a restaurant app or website.
The platform provides the possibility to connect to any existing channel, such as web apps. Apart from this, provides also connectivity to the restaurant’s systems of payment: POS, CRM. It is a natural quick around to sell the services but it eliminates all the frictions associated with classical food ordering. Some of these frictions include: searching for the phone number of a specific restaurant, checking the website menu and picking up the order at the hour agreed in a phone conversation.
With WhatsApp Ordering, the menu is sent inside the conversation with each customer (whose number you are directed to automatically, via WhatsApp). The system sends also a confirmation to the user with the pick up time.
WhatsApp Ordering guides the consumer through the ordering process with a great conversational experience.
The restaurant is automatically guiding the user by sending the available Menu in PDF. As a result, it’s receiving the user’s order, confirmed by the photos of the dishes selected. The customer’s satisfaction in enhanced by the photos of courses they can order. Also, the platform allows users to:
a) configure the menus;
b) make additions;
c) order according to restaurant’s offer in certain parts of the day (e.g: breakfast, dinner etc).
Everybody can use it, no matter the age, tech knowledge, phone space, or operating system.
WhatsApp food ordering is accessible for everyone who wants a quick and efficient ordering experience! Giving the large base of WhatsApp users worldwide, there is a great opportunity for cross border chains.
Easy to promote and drive traffic to service.
We’re offering online promotion through the special button on the website or social network posts. We’re offering offline promoting as well, through QR codes displayed at the physical location.
Above all, WhatsApp food Ordering is extremely Viral and increases revenues. As a restaurant, you can offer a coupon which users can share to friends by WhatsApp. By doing this, you’ll easily increase the customer base and the revenues.